In a May blog post about SEO myths, Bing flat out said, “You want links to surprise you. You should never know in advance a link is coming, or where it’s coming from.
If you do, that’s the wrong path. Links are part of the bigger picture.
You want them, but you want them to be natural.” To me, that means that
Bing, much like Google, only wants site owners to earn links naturally.
That means you don’t ask for it, you don’t build it, you don’t trade
for it, you don’t pay for it (even if it’s legitimate, like a
partnership); you have no hand in creating it. In the Webmaster
Guidelines, Google says “The best way to get other sites to create
high-quality, relevant links to yours is to create unique, relevant
content that can naturally gain popularity in the Internet community.”
In a perfect SEO world, we as SEOs and site owners would focus on
creating content and let the links come as they may.
However, most of us can’t sit around and wait for people to find and link to our content. There are billions upon billions of pages of content already out there and millions more are being created every day. With so much noise it’s incredibly hard for one piece of content to stand out, regardless of how well it’s written or how useful it may be to your readers. So we do little things to help encourage activity and link earning. We share our content on social media, we pitch other bloggers with ideas/content, we promote our content in e-newsletters and more. But all of those actions go against what Bing and Google would have us do…which is nothing.
A few days later Barry Schwartz of SEO Roundtable called out Bing regarding their article and how they went about promoting it;
Now, his point is that if you know where a link is coming from, then it is likely something you asked for or encouraged someone to give you without warrant.
I then asked at Search Engine Land, “if you know that emailing me a story about search topics will lead to you getting a link in our daily SearchCap, that seems like it would be going against what Bing’s Senior Product Manager is saying is allowed?”
So even Bing went against their own guidelines by asking people to read and share their SEO myths blog post! If they can’t abide by their own rules how do they expect the rest of us to do so?
The crucial thing to remember about link building/link earning is to keep it as natural and above board as possible. Don’t go digging through the deepest, darkest corners of the Internet for any link you can find. Focus on building/earning links from high quality, relevant, and authoritative websites that can actually drive real traffic back to your website. What sites have their own social presence that can help your content get in front of a wider audience? What sites will promote your content to their readers because it provides real value?
Links to your website do so much more than help your website rank better organically. Each inbound link is like a doorway into your website, helping pass visitors and potential visitors through. While Google and Bing may wish that site owners only earned links naturally and never saw them coming, we know that the real world doesn’t work like that. We also know that not monitoring your link profile and keeping a close eye on who is linking to you, naturally or not, could lead to even more trouble.
- See more at: http://www.brickmarketing.com/blog/unknown-links.htm#sthash.6JdX4DN8.dpuf
However, most of us can’t sit around and wait for people to find and link to our content. There are billions upon billions of pages of content already out there and millions more are being created every day. With so much noise it’s incredibly hard for one piece of content to stand out, regardless of how well it’s written or how useful it may be to your readers. So we do little things to help encourage activity and link earning. We share our content on social media, we pitch other bloggers with ideas/content, we promote our content in e-newsletters and more. But all of those actions go against what Bing and Google would have us do…which is nothing.
A few days later Barry Schwartz of SEO Roundtable called out Bing regarding their article and how they went about promoting it;
Now, his point is that if you know where a link is coming from, then it is likely something you asked for or encouraged someone to give you without warrant.
I then asked at Search Engine Land, “if you know that emailing me a story about search topics will lead to you getting a link in our daily SearchCap, that seems like it would be going against what Bing’s Senior Product Manager is saying is allowed?”
So even Bing went against their own guidelines by asking people to read and share their SEO myths blog post! If they can’t abide by their own rules how do they expect the rest of us to do so?
The crucial thing to remember about link building/link earning is to keep it as natural and above board as possible. Don’t go digging through the deepest, darkest corners of the Internet for any link you can find. Focus on building/earning links from high quality, relevant, and authoritative websites that can actually drive real traffic back to your website. What sites have their own social presence that can help your content get in front of a wider audience? What sites will promote your content to their readers because it provides real value?
Links to your website do so much more than help your website rank better organically. Each inbound link is like a doorway into your website, helping pass visitors and potential visitors through. While Google and Bing may wish that site owners only earned links naturally and never saw them coming, we know that the real world doesn’t work like that. We also know that not monitoring your link profile and keeping a close eye on who is linking to you, naturally or not, could lead to even more trouble.
- See more at: http://www.brickmarketing.com/blog/unknown-links.htm#sthash.6JdX4DN8.dpuf
In a May blog post about SEO myths, Bing flat out said, “You want links to surprise you. You should never know in advance a link is coming, or where it’s coming from.
If you do, that’s the wrong path. Links are part of the bigger picture.
You want them, but you want them to be natural.” To me, that means that
Bing, much like Google, only wants site owners to earn links naturally.
That means you don’t ask for it, you don’t build it, you don’t trade
for it, you don’t pay for it (even if it’s legitimate, like a
partnership); you have no hand in creating it. In the Webmaster
Guidelines, Google says “The best way to get other sites to create
high-quality, relevant links to yours is to create unique, relevant
content that can naturally gain popularity in the Internet community.”
In a perfect SEO world, we as SEOs and site owners would focus on
creating content and let the links come as they may.
However, most of us can’t sit around and wait for people to find and link to our content. There are billions upon billions of pages of content already out there and millions more are being created every day. With so much noise it’s incredibly hard for one piece of content to stand out, regardless of how well it’s written or how useful it may be to your readers. So we do little things to help encourage activity and link earning. We share our content on social media, we pitch other bloggers with ideas/content, we promote our content in e-newsletters and more. But all of those actions go against what Bing and Google would have us do…which is nothing.
A few days later Barry Schwartz of SEO Roundtable called out Bing regarding their article and how they went about promoting it;
Now, his point is that if you know where a link is coming from, then it is likely something you asked for or encouraged someone to give you without warrant.
I then asked at Search Engine Land, “if you know that emailing me a story about search topics will lead to you getting a link in our daily SearchCap, that seems like it would be going against what Bing’s Senior Product Manager is saying is allowed?”
So even Bing went against their own guidelines by asking people to read and share their SEO myths blog post! If they can’t abide by their own rules how do they expect the rest of us to do so?
The crucial thing to remember about link building/link earning is to keep it as natural and above board as possible. Don’t go digging through the deepest, darkest corners of the Internet for any link you can find. Focus on building/earning links from high quality, relevant, and authoritative websites that can actually drive real traffic back to your website. What sites have their own social presence that can help your content get in front of a wider audience? What sites will promote your content to their readers because it provides real value?
Links to your website do so much more than help your website rank better organically. Each inbound link is like a doorway into your website, helping pass visitors and potential visitors through. While Google and Bing may wish that site owners only earned links naturally and never saw them coming, we know that the real world doesn’t work like that. We also know that not monitoring your link profile and keeping a close eye on who is linking to you, naturally or not, could lead to even more trouble.
- See more at: http://www.brickmarketing.com/blog/unknown-links.htm#sthash.6JdX4DN8.dpuf
However, most of us can’t sit around and wait for people to find and link to our content. There are billions upon billions of pages of content already out there and millions more are being created every day. With so much noise it’s incredibly hard for one piece of content to stand out, regardless of how well it’s written or how useful it may be to your readers. So we do little things to help encourage activity and link earning. We share our content on social media, we pitch other bloggers with ideas/content, we promote our content in e-newsletters and more. But all of those actions go against what Bing and Google would have us do…which is nothing.
A few days later Barry Schwartz of SEO Roundtable called out Bing regarding their article and how they went about promoting it;
Now, his point is that if you know where a link is coming from, then it is likely something you asked for or encouraged someone to give you without warrant.
I then asked at Search Engine Land, “if you know that emailing me a story about search topics will lead to you getting a link in our daily SearchCap, that seems like it would be going against what Bing’s Senior Product Manager is saying is allowed?”
So even Bing went against their own guidelines by asking people to read and share their SEO myths blog post! If they can’t abide by their own rules how do they expect the rest of us to do so?
The crucial thing to remember about link building/link earning is to keep it as natural and above board as possible. Don’t go digging through the deepest, darkest corners of the Internet for any link you can find. Focus on building/earning links from high quality, relevant, and authoritative websites that can actually drive real traffic back to your website. What sites have their own social presence that can help your content get in front of a wider audience? What sites will promote your content to their readers because it provides real value?
Links to your website do so much more than help your website rank better organically. Each inbound link is like a doorway into your website, helping pass visitors and potential visitors through. While Google and Bing may wish that site owners only earned links naturally and never saw them coming, we know that the real world doesn’t work like that. We also know that not monitoring your link profile and keeping a close eye on who is linking to you, naturally or not, could lead to even more trouble.
- See more at: http://www.brickmarketing.com/blog/unknown-links.htm#sthash.6JdX4DN8.dpuf
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